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A Guide to Search Marketing Terms & Acronyms

A Guide to Search Marketing Terms & Acronyms

Every industry has acronyms cryptic to lay-people and new-comers, but it seems that digital marketing has more than it’s fair share. In order to level the playing field and allow for better comprehension and communication, we thought we would put together an index of the more important terms.

-PPC: Pay Per Click, often used to refer to paid search advertising.
-SEM: Search Engine Marketing, another acronym that refers to paid search advertising.
-SERP: Search Engine Results Page, the page shown after submitting a query on a search engine.

Navigating the AdWords Interface: Quick Tips for AdWords Beginners

Navigating the AdWords Interface: Quick Tips for AdWords Beginners

If you’re new to AdWords, it’s OK to admit that sometimes you don’t really know what information you’re looking for when building or reviewing your campaign. While pretty straightforward at it’s core, the increasing sophistication of AdWords features and functionality has lead to a less-than-intuitive interface, and even if you do know what you’re trying to find, doing so can be frustrating and time consuming.

AdWords accounts are hierarchical. When you first enter the AdWords interface, you’ll see things on the account level. You can click into a campaign on either the left hand navigation bar, or in the main data table. Once done, you’ll only see data and campaign settings relating to that campaign. You can…

The Age Of AdWords

The Age Of AdWords

If the title strikes you as a touch grandiose, consider this: Google generated $31.4B in the first 2 quarters of 2014 and 97% of total revenue was accounted for by advertising proceeds in recent years. That’s a lot of paid clicks, and, as Google’s policies and updates continue to favor their golden goose, just about everyone involved in the realm of digital marketing will agree that there is no end in site for the rise of PPC (Pay Per Click) Advertising.

When I started building and managing AdWords campaigns in 2012, I really had zero notion of the sheer scale of the paid search industry. I’ll even admit that I was a little incredulous that anybody clicked paid ads; why favor someone who paid for their page rank over someone who didn’t have to? …

What Not To Do When Creating A Web Page

What Not To Do When Creating A Web Page

Every now and then, I come across a web page (or a whole site), which by all acceptable standards is not done correctly. Here are a few examples of wrong methods.

Sounds self-explanatory, but I have seen it too many times, that I feel this needs to be emphasized more. Images, or graphics are only needed where other means cannot easily achieve the same effect. Things, such as photos, icons and other graphics are what requires using bitmap images (PNG, JPEG, GIF, and what have you). Elements, such as text, and simpler graphic elements, like colored boxes, have no business being stuck in the form of an image. Especially text! These days…

Running web apps from a command line

Running web apps from a command line

Some web projects require us to run web apps of others to perform automated actions on systems without APIs or to scrape, for example, without the use of a browser, in a script or cron job, for instance. This is called headless browsing. The trouble is, some sites rely heavily on JavaScript and a full blown browser environment is required to get anywhere with such a setup. This problem is so hard that a lot of web sites make use of JavaScript to prevent automated systems from using their sites. A project of a scraping kind for such a site would require a lot of hard work and graphics libraries on the server to get WebKit or Chromium to work with our code. Fortunately, the web developer community has been hard at work on solutions to this novel problem…

Are Remarketing Ads A Good Fit For Your Business?

Are Remarketing Ads A Good Fit For Your Business?

One of the advertising options Google offers which small businesses commonly fail to take advantage of is re-targeting. Re-targeting helps advertisers avoid missed opportunities by providing ongoing messaging to prospective customers who’ve previously visited your site.