Every industry has acronyms cryptic to lay-people and new-comers, but it seems that digital marketing has more than it’s fair share. In order to level the playing field and allow for better comprehension and communication, we thought we would put together an index of the more important terms.
-PPC: Pay Per Click, often used to refer to paid search advertising.
-SEM: Search Engine Marketing, another acronym that refers to paid search advertising.
-SERP: Search Engine Results Page, the page shown after submitting a query on a search engine.
If you’re new to AdWords, it’s OK to admit that sometimes you don’t really know what information you’re looking for when building or reviewing your campaign. While pretty straightforward at it’s core, the increasing sophistication of AdWords features and functionality has lead to a less-than-intuitive interface, and even if you do know what you’re trying to find, doing so can be frustrating and time consuming.
AdWords accounts are hierarchical. When you first enter the AdWords interface, you’ll see things on the account level. You can click into a campaign on either the left hand navigation bar, or in the main data table. Once done, you’ll only see data and campaign settings relating to that campaign. You can…
If the title strikes you as a touch grandiose, consider this: Google generated $31.4B in the first 2 quarters of 2014 and 97% of total revenue was accounted for by advertising proceeds in recent years. That’s a lot of paid clicks, and, as Google’s policies and updates continue to favor their golden goose, just about everyone involved in the realm of digital marketing will agree that there is no end in site for the rise of PPC (Pay Per Click) Advertising.
When I started building and managing AdWords campaigns in 2012, I really had zero notion of the sheer scale of the paid search industry. I’ll even admit that I was a little incredulous that anybody clicked paid ads; why favor someone who paid for their page rank over someone who didn’t have to? …
One of the advertising options Google offers which small businesses commonly fail to take advantage of is re-targeting. Re-targeting helps advertisers avoid missed opportunities by providing ongoing messaging to prospective customers who’ve previously visited your site.