One of the fist decisions which needs to be made when building and marketing a website is web hosting. While price is always a factor, choosing based simply on the lowest cost can be a mistake. No one wants to overpay for website hosting, but it’s important to choose a reliable hosting provider who offers the features and services you need. Additionally security and customer service should play a primary role in choosing a website hosting company. If your business primarily targets customers in a particular geographic region, purchasing hosting in that region may also provide search engine visibility benefits.