How is hat color relevant in today’s SEO environment?
White Hat SEO
White hat SEO generally means implementing strategies to improve website keyword rankings which are acceptable by Google’s standards. A white hat search engine optimizer could help speed up your site, create high quality relevant content, promote the site through social media, or utilize other techniques which focus on creating value for users.
Black Hat SEO
Black hat SEO (also called “webspam”) tries to manipulate the search engines to increase keyword rankings. Black hat search engine optimizers look for loopholes and shortcuts with a goal of tricking Google into placing a site higher in the search results than it otherwise would. Tactics like links farming, keyword stuffing, and comment spamming have all been used in the past. Using automated software to post links on blogs, forums and social media sites is a common black hat seo tactic.
Why should you care?
As a website owner, it is important to ensure your anyone marketing your site only utilizes white hat strategies. Google continuously updates it’s algorithm to make it harder to “game the system”. In the short term, many sites have received huge amounts of traffic as a result of successful webspam campaigns, but Google always catches up. When it does, the results can be devastating. Google can apply a penalty which pushes your site into the back pages or even remove your site from search results entirely. Recovering from a ranking penalty is a difficult and expensive process.
Google Panda and Penguin Compliant SEO
The team at Total Web Services has the knowledge and experience to improve your site traffic and keyword rankings using only “white hat” tactics. When you choose our professional website developers and marketers you can rest assured that everything we do will be compliant with the Google Webmaster Guidelines. Contact us today for a free initial consultation to find out how we can help improve your website and search engine visibility.
Official Google Blog, Another Step To Reward High Quality Sites